This master class offers a deeper dive into design thinking topics such as:
- How to understand your users better in a trust-based business
- How to be a design thinking leader to integrate design thinking into your culture and organisation
- How design thinking relates to gaining and maintaining your workforce
- How design thinking can impact your business model and bottom line
Kara Pecknold is a Creative Director and Design Research lead at frog with more then 15 years of experience. She has had the opportunity to work across a variety of sectors from energy, education and international development to health, automotive and financial services. Some recent project highlights include a global research and design program on the future of automotive retail for a major OEM and the design of new business concepts for a major European power utility (RWE). She is also the global lead for the Collective Action Toolkit, a collaboration and creativity tool that helps teams explore design thinking to create impact in their workplaces and communities. Prior to frog, she pursued her Master’s degree in Design and ran her own design research consultancy in Vancouver, Canada. She speaks, teaches and writes on design thinking methods as well as building creative capabilities within organisations. She is excited about the new developments in oil and gas where startups and major companies are collaborating together to invest in improvements for product, service and sustainable futures.
Moderator: Morten Jensen, Digital Innovation Program Manager, SchlumbergerBack to Master Classes