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Google, Facebook, Amazon, Alibaba, and an increasing proportion of the most powerful, fastest growing companies today are operating digital platforms. Enterprises that leverage the power of platform business models have grown dramatically in size and scale over the past decade, totalling a $4.3 trillion market capitalization. No longer the sole domain of social media, travel, books or music, platform business models have made inroads into transportation, banking and even healthcare and energy. Platforms are now active in North America, Europe, Asia, Africa and Latin America. Platform ecosystems are gaining ground through the digitalization of products, services and businesses processes and are reshaping the global business landscape. Platform competition is exciting and opens up new business opportunities, but it can be brutal, and the power of digital juggernauts awesome. The platform is the new dominant form of organization in the digital age. Crafting platform strategies is therefore becoming an essential skill for business leaders.

In this interactive MasterClass, Professor Annabelle Gawer, (Professor of Digital Economy at the University of Surrey (UK) and codirector of CoDE the Centre for Digital Economy), an internationally-recognised expert on digital platforms, will share insights on this new phenomenon and take questions from the audience.

Annabelle Gawer
Professor and Chair in Digital EconomyCo-Director of CoDE, the Centre for Digital Economy, University of Surrey Business School Award-winning researcher, author and educator, Professor Annabelle Gawer is an expert on digital platforms such as Google and Facebook, and on platform-based innovative business ecosystems.

Highly-cited author of two books (Platform Leadership, and Platform, Markets and Innovation) and over a dozen articles in top international journals, Prof. Gawer’s seminal research on platform leadership and innovation ecosystems explains how innovation and competition interact to shape platform-based markets and the digital economy.

Annabelle’s work has been featured in The New York Times, The London Times, The Financial Times (hereand here), The Economist (hereand here) and The Wall Street Journal. A French citizen, Annabelle studied in France and in the USA. She is a graduate of MIT (PhD in Management of Technological Innovation, MIT Sloan School of Management, 2000) and Stanford (MSc Industrial Engineering, 1992), Annabelle also earned a Diplôme d’Ingenieur Civil des Mines and a Maîtrise de Mathématiques Appliquées (Univ Pierre & Marie Curie Paris 6).

A pioneer of international stature in the field of digital platforms, Annabelle is a leading voice in advancing research (Google Scholar indicates over 5430 citations as of February 2018), as well as managerial practice and European policy. Prof. Gawer advises the European Commission, the UK Parliament House of Lords, and the OECDon issues related to the future of ICT research directions in Europe and on the question of regulation of online platforms.

Moderator: Morten Dalsmo, Executive Vice President, SINTEF Digital, and Chair Digital21

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